For my podcast, The.Connecting.Dots.Podcast, I create little video clips. I use them to promote the podcast via my Social Media channels.

1. teaser clips

These videos contain audio snippets that highlight what is said by showing transcripts. By providing the transcript I make sure the user can understand the video by just reading along. People often don’t listen to videos on Social Media because they consume it in an environment like an office, so they got the sound on their mobile phone turned off.

The first frame of the video already suggests what the video is about. That is important because Social Media users scroll through their feed very fast.

2. video memes

Humor works very well on Social Media.

3. picture memes

I love memes. Memes are great because they are culturally relevant. On my phone with some little apps I make memes for my podcast:

Find the podcast on Instagram here: @theconnectingdotspodcast

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