BMI builds rooftops. The company wanted to gift their construction workers a sunscreen for the summer time. I came up with a headline that plays with the double-meaning of the German word ‘bedacht’.

Credits
Team: Bea Kiwitt (Creative Direction), Salome Bauer (Art Direction), Jessica Jörg (Project Management), Christian Gleitze (Text)
Agency: Reinsclassen, 2019