Our client BMI Braas manufactures steep roofs. The closest English translation of the headline would be: “Feel-well Service for Feel-well Houses.” Ugly translation, I know. In German it sounds way more comfortable. Which is exactly the purpose of the headline: emphasizing the positive feeling associated with the brand by use of repition.

Team: Bea Kiwitt (Creative Direction), Salome Bauer (Art Direction), Jessica Jörg (Project Management), Christian Gleitze (Text)
Agency: Reinsclassen, 2019