purpose & innovative use of technology: 2 types of ads I like

In 2019 I collected a lot of ads that I liked. I want to share some very good ones here: purpose with substantial content By 'substantial' I mean backing up the big claims and headlines. The customer's bullshit sensor is really good. Customers are just not that aware of how well they notice fake purpose.…

The 3 most important factors of a good sounding podcast

My podcast didn't sound good at first. Now it does. So let me share the 3 most important factors to consider for a better sounding podcast: 1. the microphones you use My first mistake in podcasting was buying two Shure SM48s. They cost ca. 50 €. I bought mics from the brand Shure because it's…

biggest lessons from my favorite podcasts (2016-19)

Since I just started my own podcast, I thought I'd share this list that I have been writing very deliberately since 2016. I take good care of it. It's a list of my favorite exchanges in podcast interviews. They are worth listening to because they are very thoughtful, contain interesting tricks and tactics for life.…

Case Study: Why & How the Youtube Marketing of Dollar Shave Club works so well.

Dollar Shave Club is good at Youtube Marketing. It's a US-based company that offers razors and grooming products via mail. This blog post is not an endorsement of their products or services. I have never used any of their products. What I find interesting about the company is that they really get advertising on youtube…

How I went from Philosophy to Marketing – or, how I proved my critics wrong.

I know there are a lot of prejudices about studying in the Humanities, especially in Philosophy. But I think with a Humanities degree you can do a lot. You just have to find your own way. Here I want to tell the story of how I went from Philosophy to Marketing, specifically Advertising in 1,5…