Fabrizio Gramuglio’s mission is to democratize the access to knowledge with the means of Human-Computer Interaction, Artificial Intelligence (AI) and Artificial Empathy (AE). He is an expert on those topics and advised or still advises companies like Microsoft, Volvo, Würth Phoenix, and FIAT Lancia and institutions like the European Commission and the European Central Bank.
He also (co-)founded companies. We talk in detail about his most recent company Xperience Plus – X+. It is an Extended Reality Platform and marketplace, that offers the first full real-time, interactive, on-demand and multi stimuli experiences.
If you want to understand how we will use technology in the future and how that will change consumer behaviour, this is a must-listen for you.
Watch our conversation on YouTube
or listen to the audio version:
0:00:58 Fabrizio’s elevator pitch for his personal brand
0:02:09 What is the idea behind his new startup X+ – Xperience Plus?
0:05:00 Example for how X+ can be used.
0:10:50 Why not more people have a VR headset.
0:11:25 What’s the status quo and goal of X+?
0:17:04 Germans criticize 5G but are ok with the daily use of a microwave in their kitchen?!
0:19:57 How exactly can I imagine a Brain-Computer-Interface (BCI)?
0:24:48 How far developed is the BCI technolgy? Example: Helping quadriplegics.
0:29:20 Examples for technology that is impressively far ahead: CRISPR etc.
0:31:32 The idea behind exponential technology. My example of how bad GPS technology for cars was in 2007.
0:32:20 Fabrizio explains how Waze killed Nokia. What is an Iridium moment?
0:36:40 Marriott CEO vs AirBnB CEO. AirBnB is much more agile, much less risky.
0:40:50 How will we consume books and fashion in the future?
0:45:10 The details of consuming audio books: enabling smell.
0:47:45 Media production will have to integrate more senses (like smell) into their production.
0:48:40 The future of planning vacation. Will VR experiences substitute physical travelling?
0:51:00 How bad people are at predicting their own future behavior: Uber – stepping into the car of strangers. AirBnB – sleeping at strangers’ apartments. Trusting waiters with our Credit Cards.
0:53:55 Critical considerations regarding technological inventions/advancements.
0:56:55 How does Fabrizio with his startup tackle the ethical problem? More about the team of X+.
0:58:31 “We [at X+] don’t believe in competitors, we believe in creating an ecosystem.”
1:02:37 Why do most people want to add smell to their experience of content consumption?
1:05:34 What is the core idea of Fabrizio’s TEDxTalk?
1:10:40 Getting direct feedback for consumer apps & podcasts via the BCI.
1:13:40 How higher education will change due to Coronavirus & remote education. Certificates and badges will be less important.
1:19:30 Machine Learning: how will it change the economy & specifically blue collar jobs? Lawyers can be replaced by software.
1:25:30 Many men work as drivers. So, will many men be unemployed because of autonomous driving?
1:30:19 How can young people prepare for the economy of the future?
1:32:15 What kind of knowledge will be important in the future? Example: Design Thinking.
1:35:05 Should everybody know how to code? We say: no!
1:41:37 Much more people will work for themselves in the future. Less employees. Smaller companies.
1:46:40 Will there be the subject Machine Learning in school?
1:47:50 Faception profiles you based on your physical appearance. Ethical considerations.
1:52:56 How much should the government have a say in this?
1:55:50 When and how did Fabrizio’s interest in future technology start?
1:57:30 What does Fabrizio want to achieve in his professional life?
1:59:03 Where to find Fabrizio online. Outro.
Links to everything discussed:
The Iridium Moment and our example of Nokia and Waze: https://www.disruptorleague.com/blog/2015/09/12/an-iridium-moment-is-a-strategic-blunder-that-can-kill-your-company/
Research by Ericsson on the Internet of Senses: https://www.ericsson.com/en/reports-and-papers/consumerlab/reports/10-hot-consumer-trends-2030
The movie “Strange Days” (2016) that Fabrizio mentions as giving you a good idea of what the future looks like: https://m.imdb.com/title/tt0114558/
The article “Possible futures for a post-pandemic travel industry”: https://www.phocuswire.com/Futures-radically-different-travel-industry-part-1
The article “The future of travel will be out-of-body and a five senses experience”: https://www.xperience.plus/2020/06/09/the-future-of-travel-will-be-out-of-body-and-a-five-senses-experience/
An article on how lawyers get replaced by software in Finance: https://www.independent.co.uk/news/business/news/jp-morgan-software-lawyers-coin-contract-intelligence-parsing-financial-deals-seconds-legal-working-hours-360000-a7603256.html
my articles on VR & AI, inspired by the episode with Fabrizio
When you’re a curious human being sometimes the stars align for your interests: in the weeks after my conversation with Fabrizio in September interesting business examples in the area of VR and AI came up. Kissed by the muse, I sat down to write about those business cases and my own thoughts on how futuristic technology will change our life on earth, and how it already changes right now:
article #1: AI Video Compression for smoother video calls
article #2: coming soon
article #3: coming soon