In this blog format I shortly evaluate advertisements – either several ads or I go in depth dissecting one ad. Which ads? Which ever I come across.
For all posts of the AdEvaluation series click here.
#1: Nivea’s reaction to the FaceApp
I personally don’t like Nivea products at all but this is not a beauty blog, so: Simple and thus effective idea. Nice critical reaction to a huge internet phenomenon.
#2: Ogilvy’s “Spar Dir den Flug” for Deutsche Bahn
In this post I only want to dissect the campaign that won a bunch of awards. Not only because the idea itself is good but because it set the bar for online/social media campaigns really high.