In this blog format I shortly evaluate advertisements – either several ads or I go in depth dissecting one ad. Which ads? Which ever I come across.
For all posts of the AdEvaluation series click here.
#1: Tag Heuer’s new campaign with Cara Delevingne
I like her style. She looks super pretty and classy. I haven’t seen the full campaign though. I like the overall idea better from this TAG Heher ad better:
#2: BMW’s goodbye video for Dieter Zetsche
by Jung von Matt. It’s good, authentic. I like the message of starting something new, exploring possibilities.
#3: “HelloOfficer” by Waze
The video is something in between an advertisement and a video product explanation. In any case: I love the idea. Very innovative use of voice. And it serves justice in an area where the injustice is painful to watch.