In this blog format I shortly evaluate advertisements – either several ads or I go in depth dissecting one ad. Which ads? Which ever I come across.
For all posts of the AdEvaluation series click here.
#1: The Stuttering Foundation’s “Getting words out is hard …”
I like the idea. You understand it immediately. The analogy works.
2: The Jeffrey Modell Foundation’s “When I grow up …”
I like the idea and it’s a noble cause, of course, but I don’t think it works well.
3: “He’s a fan“ by Mandarin Oriental
It works. Nice simple ad that provides a clear message through it’s minimalistic design and tasteful photograph.
#4: VW’s “More than one thing“ with Cara Delevingne
Good TVC. Sequences are fast enough. Delevingne is the right fit for the job.
#5: Louis Vuitton’s “The Spirit of Travel“
Doesn’t work. It’s uninspired. A ton of money and precious print ad space (the back cover of The Economist) wasted.
Ad #1 and 2 taken from TIME Magazine’s double issue “The 100 most influential people” from April 29/May 6, 2019. Ad #3 and 5 from The Economist, April 20-26 2019.